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Anna Goldsmith

Anna Goldsmith When she was just 10, Anna Goldsmith's hippie parents bought her a journal to record her feelings. Instead she wrote jingles for her favorite candy, Atomic Fireballs.

Thus began a passion for advertising and the power of the word.

Now Anna spends her days wrestling with the tough questions of The Writing Life: Does anyone really know what it means to synergize? And if not, why are we all doing it? Or, is gray the new black and if so, what color is black? (Oh, wait, that's what she wrestles with at night.)

Fortunately, Anna's experience writing brochure, advertising and catalog copy for the likes of Brookstone and Timberland has taught her that in life, there are no answers — only more questions. In the meantime, all you can do is get some good writing done.

In 2006 Anna was part of a team that won a bronze Ad Club Hatch Award for work on Comcast.com. Earlier in life, she received an M.A. in non-fiction writing from the University of New Hampshire and B.A. in art from Colby College.

 

APPLAUSE

"Anna is a rare breed of writer. She has the perfect balance of creativity and business instinct. Her writing makes such an impact that products seem to literally jump off the page—and all the while a tiny voice incessantly whispers, 'Buy me.' "

  • John Lucey, copy chief at Brookstone

"When our clients require the pinnacle of creativity, good humor and high-energy content, we call Anna and her team at The Hired Pens. They punch it up and infuse a readability in their work better than most — a requirement for any strategy deploying content as an anchor to build a customer relationship. They know how to keep it real and keep it smart — I strongly recommend their work."

  • Cam Brown, president at King Fish Media

 

 
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