We already know that advertising is everywhere. In fact, in a typical day, the average eight-year-old is bombarded with 1.2 million ads. Okay, maybe not 1.2 million, but it’s a lot. Unless the ad is monumentally creative, it’s all just white noise. In response, consumers have gone old school … sort of. They’ve stopped listening and instead […]
As a copywriter, I spend a lot of time thinking about taglines. The best ones are both memorable and also manage to summarize the company’s brand essence in a few short words. Nike: Just do it. Apple: Think different. The Hired Pens: We choose your words carefully. You might not have known ours, but I’ll […]
If you were a brand, what brand would you be? Apple? Harley? Um … Tide? (This Tide commercial is great.) I know: This sounds like an exercise just made for a corporate retreat … right before the “trust falls.” But in our 2.0 world, where the professional and personal are colliding like never before, it’s not […]
