Copywriting Blog

What’s Wrong with This ‘Woman Within’ Cover?

Anna GoldsmithCatalogs2 Comments

Dear Woman Within, You showed up in my mailbox yesterday. As a professional catalog writer, I have some thoughts to share with you. First of all, the good: I love that you make clothing for plus-sized women. After all, why should style be the exclusive domain of the size 2s, right? And I love that your cover model genuinely looks … Read More

Did You ‘Leak Guard’ Your Company?

Anna GoldsmithBranding, CatalogsLeave a Comment

Like all three-year-olds, mine wants to do everything “by hisself.” Among other things, this means getting ready for bedtime. Alex mastered taking his clothes off a long time ago and has just recently managed to pull on his top and bottoms (provided there are no snaps, zippers or buttons to contend with). But the night diaper that needs to be … Read More

Writing White Papers: Here Are the Basics

Michael BlumfieldCollateral, White PapersLeave a Comment

In a previous blog post, I discussed how American businesses besieged NBC News with requests when it offered insights into what made Japanese companies successful. This was the result of its in-depth news show, “NBC White Paper,” and the businesses wanted the information contained in the report. Of course, NBC created the report as a news organization, not a business. … Read More

Proin Sodales Quam Nec Sollicit

adminBrochures, DesignLeave a Comment

Quisque ligula ipsum, euismod aturesit vulputate a, ultricies et elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. Proin rhoncus consequat … Read More