Just Who Do These Algorithms Think I Am?

I hate that the internet knows me better than I do. Granted, this is often helpful, like when I get recommendations for news stories, books, music, etc. that I’m interested in but would never have known existed. Gee, thanks, retargeting algorithm — that’s just what I was looking for. Still, the net’s intimate familiarity with […]

5 Tips to Audience Engagement: Lessons from the TED Stage

TED, which stands for Technology, Entertainment and Design, is one of the world’s most powerful and respected brands, with a robust online platform and podcasts galore. TEDx events, locally organized talks based on the TED format, are given in every major city (and a lot of small towns) across the globe every day. As the […]

Are You Being Re-purposeful with Your Content?

The best of your organization’s content should be like a cat — it should have nine lives. Okay, maybe nine lives is stretching it. But when you work hard to write something remarkably clever/insightful/useful/etc., there’s no reason why it should be doomed for a one-and-done existence. Reincarnation should be in the cards. I’ve heard this […]

Inbound Marketing & My Struggles with Content Anxiety

I love the concept of inbound marketing. It’s good for consumers (a central tenet is to give people content that’s helpful for them). And it’s certainly good for copywriters like me (more and more companies are hiring us to write content for their inbound marketing campaigns). But since we’ve been HubSpot customers for about a year, I also […]

What Can Content Marketers Learn from Rolling Stone’s Mistakes?

In November 2014, Rolling Stone published a disturbing story about a gang rape at a University of Virginia fraternity. The account has since been discredited. Rolling Stone‘s missteps in reporting the case have been a cause for self-examination within the magazine itself and the journalism industry at large. What can content marketers take away from […]

No, I Won’t Write Blog Posts for $12 a Pop

As a partner at a copywriting agency, one of my key responsibilities is pricing projects. I spend a lot of time speaking with people, learning about their copywriting needs and then writing proposals. Sometimes a prospect won’t have the budget to hire us. I get that. We’re a small business, and we don’t have the […]

Inbound Marketing Madness: Highlights from HubSpot’s Inbound 2014

I don’t think I’ve ever taken off three days from work to attend a conference. But last week I did just that, heading down to Boston’s Seaport District for Inbound 2014. Inbound is run by HubSpot, arguably the coolest company operating out of Greater Boston these days. HubSpot has been built on the notion that […]