We recently wrapped up two website projects — please take a moment to check them out! OneVision Resources is a really interesting business that helps rich folks manage all the personal technology in their lives. We worked closely with founder/managing director Joey Kolchinsky along with the superstars at Fresh Tilled Soil to create this new […]
Congrats to Hired Pen Karen Dempsey, whose essay, “Lockdown: Teaching Students to Hide From Guns, and Hide Their Fears,” went live on the NYTimes.com Motherlode blog yesterday.
Because I’m always on the lookout for fun, conversational copy (copy geek), I laughed out loud when I spotted this label from Anthony Logistics for Men. If you can make shaving cream fun to read about, you’re doing something right. I couldn’t help but think of all the money that will go into this weekend’s […]
It’s a fact of life for copywriters: Many clients talk big, but few back it up. What do I mean? When we kick off a project, clients often say they’re ready to do something different. They want copy that’s fun, bold, non-corporate. Copy that will make them stand out from the competition. Then I start […]
In honor of my mom — who’s always asking me what I do for work — here’s a quick look at two recent Hired Pens projects. The first is the website for Priority Management Group. This Rhode Island-based company advises community health centers on coding, billing and reimbursement issues. Those terms might mean nothing to […]
A random thought for a Friday afternoon: Many companies like to say people are their greatest asset. But do they really mean it? I doubt it. After all, people come and go. But true assets — like, say, a solid file cabinet — stick around forever. After conducting a thorough analysis, Anna and I ranked […]
One of the great things about my job is that I get an education in an incredibly wide range of subjects. Over the past 10 years, I’ve written about everything from vacation hot spots and glow-in-the-dark condoms to brain surgery and planning for retirement. I usually learn just enough to bring up the topic with […]
Earlier this week, Anna was kind enough to post a virtual toast celebrating The Hired Pens’ 10 years in business. Clearly, though, she didn’t have the courage to tell the whole story. So here’s a timeline with all the sordid details. March 2001: Dan and Anna meet on a park bench in Arlington to discuss […]
How come we haven’t updated our blog in eight days? For one thing, we spent Tuesday at a great conference hosted by the New England Direct Marketing Association (more on that tomorrow … or Monday). Second, we’ve been too darn busy working on client projects. Well, one of those client projects recently wrapped. And just […]
At The Hired Pens, we like to have fun with our blog. But when it comes to client work, we sometimes have to play it straight. Which is fine. After all, it’s not always appropriate to crack wise when you’re writing for a hospital, consulting firm or financial services provider. The same rule applies when […]
