Your Customer Service Is Unrecognized

Recently I went online to check the balance on a small bank account that I hadn’t used in a couple of months. I was denied access. The reason given: I was attempting to log in from an “unrecognized device.” Hmm. Weird. It was the same device I’d been using for several years with no problems. […]

New BusiWork App Disrupts Productivity

Today’s hyperactive business climate is all about omnichannel focus. That’s why you need the new BusiWork app from Xtrinsic Technology Solutions! Today’s hyperactive business climate is all about omnichannel focus. You’re tasked with flexing user engagement while also aggregating storytelling influencers at the top of the funnel. You don’t have time to figure out what […]

Confessions of a Newbie Podcaster

Question: What do you call two middle-aged white guys talking? Answer: A podcast. About a year ago, I decided that if there’s one thing the world is lacking, it’s middle-aged white guys hosting podcasts. So I decided to get in on the action — and the fame and fortune that inevitably would follow. Choosing a […]

Our Favorite Commercials From Super Bowl LIII

Unless you’re a New England Patriots fan like me, Super Bowl LIII wasn’t much fun to watch. Fortunately, we still had the commercials. Here are the ones we liked the most at The Hired Pens. (And by the way, Thrillist ranked their top 51 commercials — you can see them all here.) Pringles: Sad Device […]

‘Keep Calm and Carry On’: A Good Slogan Gone Bad

“Keep Calm and Carry On” reads an iconic motivational poster produced by the British government in 1939. The intention was to steady the nerves of an anxious public being thrust into war with Germany. Now, despite my mistrust of Instagram as a valid form of communication, I wasn’t around for World War II. But I […]

An Open Letter to Oui Yogurt From Moms Like Me

Dear Oui French Style Yogurt from Yoplait, Is it okay that I addressed you by your formal name? I’m not sure on the proper etiquette when writing to dairy-based products. Anyway, I don’t know what kind of crazy market research you did. But since you’re owned by Yoplait, I suspect it was extensive and expensive. […]

Pet Peeve: The Forbes.com Interstitial

Kvetching about the petty annoyances of modern life is a tradition at The Hired Pens. With that in mind, let’s shine the spotlight on the website of the global media brand Forbes. Suppose you’re starting a business and need to write a business plan. You Google “how to write a business plan” and review the […]

Someone Profiles The Hired Pens for a Change

True story: A few weeks ago, I mentioned to Anna that given all the interviews we conduct for work, it would be nice if someone interviewed us. The next day, someone emailed me about being profiled for Boston Voyager Magazine. I’ll be honest; I wasn’t yet familiar with Boston Voyager. But this was an opportunity […]

Millennial Say What? How to Talk Young When You’re Old.

In preparation for TEDFest in New York City a couple weeks ago, I did a little research: where to eat, what to see, how not to sound old to the majority-millennial crowd … I’d be embarrassed for anyone to see my search history today, but I’ll put that aside to share this gem of an […]

Meet Our Newest Pen, Betty Egan

Hey everyone, it’s time again to play “Meet a Pen”! Today we’re chatting with Betty Egan, who left her big agency life at Arnold Advertising for a home in the wilds of New Hampshire. Luckily for us, she’s game for the occasional long drive to visit clients in Greater Boston. So let’s get to our […]