Copywriting Blog


How to Handle Prospects Who Have No Respect for Your Work

Anna GoldsmithKvetchingLeave a Comment

After 15 years in business, Dan and I have gotten pretty good at screening for clients who don’t seem like a good fit. Sometimes it’s a personality or subject-matter mismatch, but more often it’s because they have an unrealistic idea of budget. When there’s a financial disconnect, we respectfully explain why we can’t write their annual report for $150, and … Read More

Dear Ford Motor Company: Please Stop Advertising Your ‘Ford Freedom Sales Event’

Dan O'SullivanAdvertising, KvetchingLeave a Comment

I’ve written before about the downside of my love for listening to Red Sox games on the radio: the dreaded overplayed ad. Every year, there’s an ad or two that emerges as an unavoidable irritation. The problem could be a failed attempt at humor, an overly enthusiastic spokesperson or an obnoxious jingle. Whatever the case, when you hear that same … Read More

Tackiness, Thy Name Is Peyton Manning

Dan O'SullivanBranding, KvetchingLeave a Comment

Urban Dictionary defines a corporate shill as “A person engaged in covert advertising. The shill attempts to spread buzz by personally endorsing the product in public forums with the pretense of sincerity, when in fact he is being paid for his services.” Well said, Urban Dictionary. Now is it possible to add a photo of Denver Broncos quarterback Peyton Manning … Read More

My Grudging Admiration for Geico’s Advertising

Dan O'SullivanBranding, KvetchingLeave a Comment

As a consumer who is also a marketer by profession, a brand’s advertising can sometimes inspire conflicting emotions in me. Case in point: Geico. In my day-to-day life, I’m assaulted by Geico’s advertising ad nauseam. “Fifteen minutes could save you 15 percent or more on car insurance,” my TV, radio, phone and laptop remind me several times a day. The … Read More

A PowerPoint … About Why PowerPoints Are So Bad

Anna GoldsmithKvetchingLeave a Comment

This PowerPoint presentation really speaks for itself. And that is EXACTLY what you don’t want to do if you’re trying to engage with your audience in any meaningful way. The slideshow was directed at professors, but anyone can benefit. Well, anyone who uses PPT. My favorite tip: If your audience can understand everything they need to know by simply reading … Read More

C’mon, Evil Phishing Guy, You’re Better Than This!

Dan O'SullivanKvetching, Writing Tips1 Comment

I’m embarrassed to say I haven’t blogged for about four months. I’d like to claim I have a good excuse, like I was writing wildly successful emails for the Obama campaign or fomenting revolution somewhere in South America (does anyone ever foment anything but revolution?). Sadly, those would be lies. I was just lazy. But that’s all changing now that … Read More

“Want Me to Bring Some Homemade Humans to Your Party?” … “Huh?” … “I mean HUMMUS.” (Damn You, Autocorrect!)

Anna GoldsmithKvetching2 Comments

“Your mom and I are going to divorce next month.” Her father had meant to type “Disney” and quickly corrected his mistake. But poor Hannah was shaken. Another victim of autocorrect. In a recent New York Times article, Ben Zimmer writes about the often humorous (embarrassing, socially devastating) results of autocorrect. Wondering how autocorrect works? Or, in many cases, doesn’t … Read More