Copywriting Blog


‘Sorry, Honey, We Can’t Afford to Feed the Baby This Month. The Premium on My Segway Insurance Just Went Up.’

Dan O'SullivanKvetchingLeave a Comment

In doing some competitive research for a client in the insurance industry, I learned this startling fact: You can actually buy Segway insurance from Progressive. See for yourself. So, what do you say to someone who has a Segway insurance policy? “It’s a good thing you’re covered — you can really get hurt cruising at a maximum of 12.5 miles … Read More

Lunch with a Side of Identity Crisis

Anna GoldsmithBranding, Kvetching2 Comments

Dear Local Café, I think you guys are really nice. Like, the other day, you didn’t even give me a single dirty look when my one-year-old kept crawling behind the counter. Or when the three-year-old who accompanied us left sticky strawberry ice cream handprints on the table. (Okay, maybe that last one was my fault.) But here’s the thing: No … Read More

Skip the Ma’am, Please

Anna GoldsmithKvetchingLeave a Comment

When I turned 30, my best friend gave me a birthday card that read, “Happy Birthday, Ma’am.” Then on the inside: “Get used to it.” But I can’t. Six years and hundreds more “ma’ams” later, I still bristle every time I hear it. So when I read Natalie Angier’s article, “The Politics of Polite,” it, well, it was like the … Read More

Alive with Fatally Flawed Images of Pleasure!

Dan O'SullivanKvetching, MediaLeave a Comment

I’m on to you, Lorillard, Inc., manufacturers of noted cigarette brands Newport, Kent, True and Old Gold. And now the truth will come out. Yes, I’ll admit that as a 12-year-old, I snuck into the woods in back of my house to sneak a Newport with my friend Neil. But that was nearly 30 years ago. The statute of limitations … Read More