Copywriting Blog


Annual List of Banned Words

Anna GoldsmithNews49 Comments

We all have words and phrases we hate; in fact, our Dec. 1 post about it generated more comments than any other post we’ve written.  Well, as I was reading the Boston Globe recently (yes, I still read a real newspaper, delivered to my porch each morning by a real paper boy), I came across an article that warmed my … Read More

Content Is the New Customer Service

Anna GoldsmithNews, Writing TipsLeave a Comment

  Here’s what it takes to keep people coming back. A few weeks ago, I was at a conference on new media and heard this quote: “Content is the new customer service.” At which point I jumped up on my chair and shouted, “YES!” You know, since we provide content. Then I was like, “Wait, what does that even mean?” Meet … Read More

Anna interviews hot new eco-designer

Anna GoldsmithNewsLeave a Comment

… And we mean “hot” as in up-and-coming, but Shana also happens to be quite lovely.  So how did we happen to do this interview? It’s part of our ongoing effort to help spread the word about Down:2:Earth, Boston’s first sustainable living expo. (Go! Go!) And why are we helping out? Well, it’s a great show, and we love the earth — … Read More

The Hired Pens Wins Big with the Skinny at MITX

Anna GoldsmithNews126 Comments

Last summer we worked with Genuine Interactive — a great Boston interactive agency headed by Chris Pape — on a Web-based ad campaign for French’s mustard. The goal was to get health-conscious consumers (and those who should be!) to make the switch from mayo to mustard. How’d we do it? Scare tactics and humor, baby. Check it out. The French’s campaign recently earned … Read More

Well, it’s about time!

Anna GoldsmithNews11 Comments

These days we’re all about SoMe here at The Hired Pens. No, not as in “Girlfriend, you have got to let me borrow your fuchsia goulashes — they are SO ME!” SoMe as in “the new, in-the-know way to abbreviate ‘Social Media.’” And as I learned at the recent New Marketing Summit, if you’re not doing it, you will be … Read More