Copywriting Blog


Visuals Can’t Do It All; You Still Need the Right Words

Dan O'SullivanThe Writing Life, VideoLeave a Comment

Adam Villone is a veteran writer/producer/director/creative director with experience in everything from concept development and script writing to producing and directing video and live events. We’re thrilled to have him on board to help our clients tell their stories through video and other visual media. Adam will take it from here …  Visual storytelling may have started as crude drawings … Read More

Why the World Needs a Grammar Czar

Dan O'SullivanGrammar Cop, The Writing LifeLeave a Comment

Sometimes it’s good to have a benevolent dictator calling the shots. If you’ve ever been part of a committee or task force trying to resolve a seemingly inconsequential issue, you know where I’m coming from. Our friends at Wikipedia define a benevolent dictator as “an authoritarian leader [who] exercises absolute political power … but is seen to do so for … Read More

Pardon Me, but Your Manspreading Is Infringing on My Personal Space

Anna GoldsmithMedia, The Writing Life, UncategorizedLeave a Comment

As I write this post, 150 new words are making their debut on Dictionary.com. This seems like a shockingly high number, but it’s actually a pretty discriminating list compared to the 1,000 going into the Oxford English Dictionary and the whopping 1,700 Merriam-Webster said “kk” to. (Which you’d know means “okay” if you got an advanced preview of their word … Read More

So, How Does The Hired Pens Price Out Projects?

Dan O'SullivanThe Writing Life2 Comments

If you’ve ever wondered about the secret world of copywriters — and really, who hasn’t? — you’re probably curious about pricing. I’m here today with the inside scoop. At The Hired Pens, we get inquiries about all types of copywriting projects. Websites, email campaigns, white papers, brochures, feature articles, blog posts … you name it. No matter what the deliverable, … Read More

He’s Just Not That Into You

Karen DempseyNews, The Writing Life, Writing TipsLeave a Comment

Oh, small, earnest neighborhood florist — I can see how hard you’re working to get this right. Here you are in the heart of college country, with scores of students strolling past you every day, never stopping to browse or buy. You know an untapped market when you see one, and you’re even willing to get creative with that sweet … Read More

Okay, Misguided Client, It’s Your Funeral

Dan O'SullivanKvetching, The Writing Life3 Comments

“First, do no harm,” is a phrase commonly associated with a physician’s commitment to the patient. Copywriters, too, should stick by this rule. So here’s an ethical dilemma for you: As a copywriter, what do you do when a client requests or, worse yet, insists that you do something not in her interest? Here’s a good example: A few years … Read More