Copywriting Blog


In Praise of Staples’ Chair Assembly Instructions

Dan O'SullivanUncategorizedLeave a Comment

“Some Assembly Required”: three words that will put the fear of God into you. Whether it’s a Christmas toy for your kid or a treadmill that will soon be gathering dust in your basement, most all of us have faced the nightmare of trying to assemble something out of a box. We start with a sense of cautious optimism. Carefully … Read More

It’s Time Again for ‘Meet a Pen’

Anna GoldsmithUncategorizedLeave a Comment

“Don’t dialogue with someone you can talk to.” Rob Sneddon, the latest writer to join our team, didn’t say this, but the fact that he can quote William Zinsser just makes us love him even more. Read on to learn Rob’s no-fail trick for combating writer’s block, the one book that can improve everyone’s writing and why we need a … Read More

Pardon Me, but Your Manspreading Is Infringing on My Personal Space

Anna GoldsmithMedia, The Writing Life, UncategorizedLeave a Comment

As I write this post, 150 new words are making their debut on Dictionary.com. This seems like a shockingly high number, but it’s actually a pretty discriminating list compared to the 1,000 going into the Oxford English Dictionary and the whopping 1,700 Merriam-Webster said “kk” to. (Which you’d know means “okay” if you got an advanced preview of their word … Read More

Soup for Summer? The Power of Effective Signage.

Anna GoldsmithUncategorizedLeave a Comment

Remember how hot it was this August? Crazy hot, right? So hot you went around saying things like, “Man is it crazy hot or what?” So hot you’d rather go hungry than do something as crazy as … eat soup. So what do you do if you’re The Soupery? Just walking by their sign made me let out an involuntary, … Read More

Support the Ortus Regni Kickstarter Campaign!

Dan O'SullivanUncategorizedLeave a Comment

We’ve written a lot of things over the past 13 years at The Hired Pens. Web copy for gastroenterology programs. A speech for a rodeo queen. Copy for the back of a receipt handed out at a bakery chain. But we had never written a rule book for a “closed-deck, deck-design strategy card game set in the Late Anglo-Saxon era.” … Read More

(Not So) Easy to Assemble

Anna GoldsmithUncategorized2 Comments

My father recently bought an “easy to assemble” hanging light. It proved to be not so easy to assemble, even for a man who can fix cars, build houses and digitally retouch photographs. Normally patient and even-tempered, he became so frustrated that he actually mailed me the instructions along with a cryptic note suggesting they could use my help. He’s … Read More