Copywriting Blog


Case Study: Writing Website Copy for Newfire Partners

Dan O'SullivanSo What Do You Do?, WebLeave a Comment

Outsourced software development gets a bad rap in many circles, and justifiably so. A big part of the problem is those firms that underpay their talent and don’t care enough about the quality of the code they crank out. Stephen S. Hau, a long-time technology executive and entrepreneur, believes there’s a better way to do software development. In 2016, he … Read More

Blockchain 101: A Primer on the Technology Behind Bitcoin

Dan O'SullivanUncategorizedLeave a Comment

Time for a guest post! Here, our friend John MacKenna explains something I’ve been wondering about lately: What the heck is blockchain anyway? Take it away, John … Blockchain is seen by cognoscenti as the next great technology disruptor, but if you don’t understand it — or haven’t even heard of it — don’t worry. These are early days, and … Read More

The Hired Pens Plays ‘Rate the Spam’

Dan O'SullivanEmailLeave a Comment

Who loves getting spam? Not me. But it’s inevitable that the occasional spam will slip through the filter, so why not have a little fun with it? In that spirit, let’s take a look at some actual spam I’ve received this month. I’ll give each an Awfulness Score between 1 and 10 (with 10 being the most awful). Contestant #1: … Read More

If We Can’t Eliminate Homework, Can We at Least Rebrand It?

Anna GoldsmithBrandingLeave a Comment

Do I even need to say it? Do I even need to talk about all the research that suggests homework — especially on the elementary-school level — doesn’t “extend learning,” but just stresses out our already stressed-out kids even more? Is there anyone who wants to argue that a stopwatch and a math worksheet count as quality family time? Now, … Read More

Plagiarism? Come on, You’re Better Than That.

Dan O'SullivanThe Writing Life, Writing TipsLeave a Comment

What do Joe Biden, Melania Trump, historian Doris Kearns Goodwin and countless disgraced journalists have in common? They’ve all been accused of plagiarism. With the Internet at our disposal, stealing someone else’s words has never been easier. If you don’t have any moral qualms about doing that, I can’t help you. But plenty of people plagiarize because they’re lazy and/or … Read More

Case Study: Refreshing the SynDevRx Website

Dan O'SullivanSo What Do You Do?, WebLeave a Comment

You could say the same thing about a lot of professions, but I’ll say it anyway: As a copywriter, the most challenging projects are often the most rewarding ones. Yes, it’s satisfying when you nail a tagline or marketing email without breaking a sweat. On the other end of the spectrum are those projects that you toil over for months … Read More

Anna Gives Copywriting Workshop to Startups, Changes Lives

Anna GoldsmithWriting TipsLeave a Comment

Last month, I gave a copywriting workshop to the eight startups selected for this year’s  Accelerate NH program. In case you’re wondering, Accelerate NH was created to support “the next generation of innovative, growth-oriented companies in New Hampshire” (i.e. tax-paying businesses). Through Alpha Loft accelerator program these fledgling startups get free coaching, work space and, most importantly, plenty of opportunities … Read More