Copywriting Blog


If We Can’t Eliminate Homework, Can We at Least Rebrand It?

Anna GoldsmithBrandingLeave a Comment

Do I even need to say it? Do I even need to talk about all the research that suggests homework — especially on the elementary-school level — doesn’t “extend learning,” but just stresses out our already stressed-out kids even more? Is there anyone who wants to argue that a stopwatch and a math worksheet count as quality family time? Now, … Read More

Plagiarism? Come on, You’re Better Than That.

Dan O'SullivanThe Writing Life, Writing TipsLeave a Comment

What do Joe Biden, Melania Trump, historian Doris Kearns Goodwin and countless disgraced journalists have in common? They’ve all been accused of plagiarism. With the Internet at our disposal, stealing someone else’s words has never been easier. If you don’t have any moral qualms about doing that, I can’t help you. But plenty of people plagiarize because they’re lazy and/or … Read More

Case Study: Refreshing the SynDevRx Website

Dan O'SullivanSo What Do You Do?, WebLeave a Comment

You could say the same thing about a lot of professions, but I’ll say it anyway: As a copywriter, the most challenging projects are often the most rewarding ones. Yes, it’s satisfying when you nail a tagline or marketing email without breaking a sweat. On the other end of the spectrum are those projects that you toil over for months … Read More

Anna Gives Copywriting Workshop to Startups, Changes Lives

Anna GoldsmithWriting TipsLeave a Comment

Last month, I gave a copywriting workshop to the eight startups selected for this year’s  Accelerate NH program. In case you’re wondering, Accelerate NH was created to support “the next generation of innovative, growth-oriented companies in New Hampshire” (i.e. tax-paying businesses). Through Alpha Loft accelerator program these fledgling startups get free coaching, work space and, most importantly, plenty of opportunities … Read More

What’s Wrong with This ‘Woman Within’ Cover?

Anna GoldsmithCatalogs2 Comments

Dear Woman Within, You showed up in my mailbox yesterday. As a professional catalog writer, I have some thoughts to share with you. First of all, the good: I love that you make clothing for plus-sized women. After all, why should style be the exclusive domain of the size 2s, right? And I love that your cover model genuinely looks … Read More

Visuals Can’t Do It All; You Still Need the Right Words

Dan O'SullivanThe Writing Life, VideoLeave a Comment

Adam Villone is a veteran writer/producer/director/creative director with experience in everything from concept development and script writing to producing and directing video and live events. We’re thrilled to have him on board to help our clients tell their stories through video and other visual media. Adam will take it from here …  Visual storytelling may have started as crude drawings … Read More