Copywriting Blog


Case Study: Refreshing the SynDevRx Website

Dan O'SullivanSo What Do You Do?, WebLeave a Comment

You could say the same thing about a lot of professions, but I’ll say it anyway: As a copywriter, the most challenging projects are often the most rewarding ones. Yes, it’s satisfying when you nail a tagline or marketing email without breaking a sweat. On the other end of the spectrum are those projects that you toil over for months … Read More

Anna Gives Copywriting Workshop to Startups, Changes Lives

Anna GoldsmithWriting TipsLeave a Comment

Last month, I gave a copywriting workshop to the eight startups selected for this year’s  Accelerate NH program. In case you’re wondering, Accelerate NH was created to support “the next generation of innovative, growth-oriented companies in New Hampshire” (i.e. tax-paying businesses). Through Alpha Loft accelerator program these fledgling startups get free coaching, work space and, most importantly, plenty of opportunities … Read More

What’s Wrong with This ‘Woman Within’ Cover?

Anna GoldsmithCatalogs2 Comments

Dear Woman Within, You showed up in my mailbox yesterday. As a professional catalog writer, I have some thoughts to share with you. First of all, the good: I love that you make clothing for plus-sized women. After all, why should style be the exclusive domain of the size 2s, right? And I love that your cover model genuinely looks … Read More

Visuals Can’t Do It All; You Still Need the Right Words

Dan O'SullivanThe Writing Life, VideoLeave a Comment

Adam Villone is a veteran writer/producer/director/creative director with experience in everything from concept development and script writing to producing and directing video and live events. We’re thrilled to have him on board to help our clients tell their stories through video and other visual media. Adam will take it from here …  Visual storytelling may have started as crude drawings … Read More

How to Handle Prospects Who Have No Respect for Your Work

Anna GoldsmithKvetchingLeave a Comment

After 15 years in business, Dan and I have gotten pretty good at screening for clients who don’t seem like a good fit. Sometimes it’s a personality or subject-matter mismatch, but more often it’s because they have an unrealistic idea of budget. When there’s a financial disconnect, we respectfully explain why we can’t write their annual report for $150, and … Read More

In Praise of Staples’ Chair Assembly Instructions

Dan O'SullivanUncategorizedLeave a Comment

“Some Assembly Required”: three words that will put the fear of God into you. Whether it’s a Christmas toy for your kid or a treadmill that will soon be gathering dust in your basement, most all of us have faced the nightmare of trying to assemble something out of a box. We start with a sense of cautious optimism. Carefully … Read More

5 Questions to Ask Before You Commit to a Name

Anna GoldsmithBrandingLeave a Comment

5 Questions to Ask Before You Commit to a Name Like almost nothing else, coming up with the right name can give your company or product a real boost. As anyone who has tried it knows, however, it’s really hard to do well. That’s why big brands pay naming companies upwards of $100K to do the job for them. Naming … Read More