Copywriting Blog


How to Sell Technology to Old People

Anna GoldsmithWriting TipsLeave a Comment

The last three calls I’ve gotten for new projects all went something like this: “We want to reposition our product/service because we’ve realized after doing some/absolutely zero research that our website/marketing collateral/packaging is not resonating with … [wait for it] … MILLENNIALS!” Quick, but important rant here: Companies really need to stop grouping Millennials all into the same bucket. There’s … Read More

Tackiness, Thy Name Is Peyton Manning

Dan O'SullivanBranding, KvetchingLeave a Comment

Urban Dictionary defines a corporate shill as “A person engaged in covert advertising. The shill attempts to spread buzz by personally endorsing the product in public forums with the pretense of sincerity, when in fact he is being paid for his services.” Well said, Urban Dictionary. Now is it possible to add a photo of Denver Broncos quarterback Peyton Manning … Read More

Writing Fundraising Appeals: Our Top 10 Tips

Karen DempseyOther2 Comments

At The Hired Pens, some of our most rewarding work involves supporting the fundraising efforts of nonprofit organizations we admire — from a few of the country’s top hospitals to small, local agencies with whom we work on a pro bono basis. We’ve written enough fundraising appeals over the years to know what resonates with donors. Here are some important … Read More

Why the World Needs a Grammar Czar

Dan O'SullivanGrammar Cop, The Writing LifeLeave a Comment

Sometimes it’s good to have a benevolent dictator calling the shots. If you’ve ever been part of a committee or task force trying to resolve a seemingly inconsequential issue, you know where I’m coming from. Our friends at Wikipedia define a benevolent dictator as “an authoritarian leader [who] exercises absolute political power … but is seen to do so for … Read More

Did You ‘Leak Guard’ Your Company?

Anna GoldsmithBranding, CatalogsLeave a Comment

Like all three-year-olds, mine wants to do everything “by hisself.” Among other things, this means getting ready for bedtime. Alex mastered taking his clothes off a long time ago and has just recently managed to pull on his top and bottoms (provided there are no snaps, zippers or buttons to contend with). But the night diaper that needs to be … Read More

Pardon Me, but Your Manspreading Is Infringing on My Personal Space

Anna GoldsmithMedia, The Writing Life, UncategorizedLeave a Comment

As I write this post, 150 new words are making their debut on Dictionary.com. This seems like a shockingly high number, but it’s actually a pretty discriminating list compared to the 1,000 going into the Oxford English Dictionary and the whopping 1,700 Merriam-Webster said “kk” to. (Which you’d know means “okay” if you got an advanced preview of their word … Read More

Ten Tips for Coming Up with Great Blog Ideas

Dan O'SullivanBlogs, Writing TipsLeave a Comment

The toughest thing about blogging? For many of us, it’s coming up with worthwhile blog ideas. Once you have the right topic, it’s all downhill from there. (At least, that’s how it usually goes for me.) But, yeah, it’s the ideas that can be a killer. A good starting point is to put yourself in the shoes of your target … Read More