Copywriting Blog


Content Is the New Customer Service

Anna GoldsmithNews, Writing TipsLeave a Comment

  Here’s what it takes to keep people coming back. A few weeks ago, I was at a conference on new media and heard this quote: “Content is the new customer service.” At which point I jumped up on my chair and shouted, “YES!” You know, since we provide content. Then I was like, “Wait, what does that even mean?” Meet … Read More

Anna interviews hot new eco-designer

Anna GoldsmithNewsLeave a Comment

… And we mean “hot” as in up-and-coming, but Shana also happens to be quite lovely.  So how did we happen to do this interview? It’s part of our ongoing effort to help spread the word about Down:2:Earth, Boston’s first sustainable living expo. (Go! Go!) And why are we helping out? Well, it’s a great show, and we love the earth — … Read More

Networking for Beginners

Anna GoldsmithNetworking5 Comments

Navigate a Roomful of Strangers in Five Easy Steps Whether success for you means leaving a networking event with several new business contacts — or just leaving with your dignity intact — here are a few basic steps to get you started. And while these steps are geared toward networking, feel free to use them at any awkward social gathering. Step One: Show up … Read More

Five Tips for a Successful Freelance Writing Career

Anna GoldsmithThe Writing LifeLeave a Comment

When you tell people you’re a freelancer writer, they immediately make a few assumptions: 1) you spend the whole day in your pajamas, and 2) “freelance writing” is really code for “unemployed.” I say, fine: Let them think this. Who needs the competition? The truth is, if you’re smart about it, you can make a lot more money working for … Read More

The Hired Pens Wins Big with the Skinny at MITX

Anna GoldsmithNews126 Comments

Last summer we worked with Genuine Interactive — a great Boston interactive agency headed by Chris Pape — on a Web-based ad campaign for French’s mustard. The goal was to get health-conscious consumers (and those who should be!) to make the switch from mayo to mustard. How’d we do it? Scare tactics and humor, baby. Check it out. The French’s campaign recently earned … Read More

Literally the Best Writing Advice Ever

Anna GoldsmithReviews13 Comments

If the title of this post sounds familiar, then you must also be reading Paul Yeager’s new book, Literally the Best Language Book Ever. A man after our own hearts (especially Dan’s, who prides himself on his grammatical prowess) Yeager identifies hundreds of illogical expressions and language miscues he wishes we’d all quit saying. My favorite is Chapter 3: Verbifications This … Read More

Well, it’s about time!

Anna GoldsmithNews11 Comments

These days we’re all about SoMe here at The Hired Pens. No, not as in “Girlfriend, you have got to let me borrow your fuchsia goulashes — they are SO ME!” SoMe as in “the new, in-the-know way to abbreviate ‘Social Media.’” And as I learned at the recent New Marketing Summit, if you’re not doing it, you will be … Read More

Proin Sodales Quam Nec Sollicit

adminBrochures, DesignLeave a Comment

Quisque ligula ipsum, euismod aturesit vulputate a, ultricies et elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. Proin rhoncus consequat … Read More