Copywriting Blog


The Laziest Ad Copy Ever Written

Anna GoldsmithNewsLeave a Comment

Well, maybe it’s the spirit of the New Year, but today I actually bypassed the article on bad celebrity drivers for something that’s relevant to what we do here at The Hired Pens.  I felt an immediate kinship with the writer of “I Hate You, Blue-Tux-Wearing Viagra Guy!” Like Farhad Manjoo, I don’t have cable TV. Why bother when I have … Read More

Annual List of Banned Words

Anna GoldsmithNews49 Comments

We all have words and phrases we hate; in fact, our Dec. 1 post about it generated more comments than any other post we’ve written.  Well, as I was reading the Boston Globe recently (yes, I still read a real newspaper, delivered to my porch each morning by a real paper boy), I came across an article that warmed my … Read More

What does it mean to brand yourself?

Anna GoldsmithBranding2 Comments

If you were a brand, what brand would you be? Apple? Harley? Um … Tide? (This Tide commercial is great.) I know: This sounds like an exercise just made for a corporate retreat … right before the “trust falls.” But in our 2.0 world, where the professional and personal are colliding like never before, it’s not a bad idea to check … Read More

Content Is the New Customer Service

Anna GoldsmithNews, Writing TipsLeave a Comment

  Here’s what it takes to keep people coming back. A few weeks ago, I was at a conference on new media and heard this quote: “Content is the new customer service.” At which point I jumped up on my chair and shouted, “YES!” You know, since we provide content. Then I was like, “Wait, what does that even mean?” Meet … Read More

Anna interviews hot new eco-designer

Anna GoldsmithNewsLeave a Comment

… And we mean “hot” as in up-and-coming, but Shana also happens to be quite lovely.  So how did we happen to do this interview? It’s part of our ongoing effort to help spread the word about Down:2:Earth, Boston’s first sustainable living expo. (Go! Go!) And why are we helping out? Well, it’s a great show, and we love the earth — … Read More

Networking for Beginners

Anna GoldsmithNetworking5 Comments

Navigate a Roomful of Strangers in Five Easy Steps Whether success for you means leaving a networking event with several new business contacts — or just leaving with your dignity intact — here are a few basic steps to get you started. And while these steps are geared toward networking, feel free to use them at any awkward social gathering. Step One: Show up … Read More

Five Tips for a Successful Freelance Writing Career

Anna GoldsmithThe Writing LifeLeave a Comment

When you tell people you’re a freelancer writer, they immediately make a few assumptions: 1) you spend the whole day in your pajamas, and 2) “freelance writing” is really code for “unemployed.” I say, fine: Let them think this. Who needs the competition? The truth is, if you’re smart about it, you can make a lot more money working for … Read More

The Hired Pens Wins Big with the Skinny at MITX

Anna GoldsmithNews126 Comments

Last summer we worked with Genuine Interactive — a great Boston interactive agency headed by Chris Pape — on a Web-based ad campaign for French’s mustard. The goal was to get health-conscious consumers (and those who should be!) to make the switch from mayo to mustard. How’d we do it? Scare tactics and humor, baby. Check it out. The French’s campaign recently earned … Read More

Literally the Best Writing Advice Ever

Anna GoldsmithReviews13 Comments

If the title of this post sounds familiar, then you must also be reading Paul Yeager’s new book, Literally the Best Language Book Ever. A man after our own hearts (especially Dan’s, who prides himself on his grammatical prowess) Yeager identifies hundreds of illogical expressions and language miscues he wishes we’d all quit saying. My favorite is Chapter 3: Verbifications This … Read More