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"So, what do you guys blog about anyway?"
Oh, many things ... our fear that newspapers will someday disappear, people who would end a friendship for a Big Mac, words we wish would be banned. Here's a taste of the topics to date on our new Lightning & the Lightning Bug blog.
An Old Friend, On His Way Out
Being a newspaper subscriber is kind of like owning a 15-year-old dog. You don't know exactly when the experience is going to end, but you might want to hold off on buying another bag of kibble. Read more.
Burger King Gets It Right
Burger King has infiltrated Facebook, the world's largest social networking site, where you can sacrifice friendships for Whoppers. Literally, you burn images of your friends for a $3 coupon. Sound disturbing? It is. But it's also tapping into the collective irritation of so many insincere friend requests. Read more.
The Laziest Ad Copy Ever Written
Well, maybe it's the spirit of the New Year, but today I actually bypassed the article on bad celebrity drivers for something that's relevant to what we do here at The Hired Pens. I felt an immediate kinship with the writer of "I Hate You, Blue-Tux-Wearing Viagra Guys!" Read more.
Annual List of Banned Words
Not surprisingly, buzzwords about the economy and the environment made up about half the list. The Palin family was responsible for the rest. Here are a few of our favorites, including the feedback they inspired. Read more.
What Does It Mean to Brand Yourself?
If you were a brand, what brand would you be? Apple Harley? Um ... Tide? I know: This sounds like an exercise just made for a corporate retreat ... right before the "trust falls." But in our 2.0 world, where the professional and personal are colliding like never before, it's not a bad idea to check in with yourself. Read more.
So there you have it. A way to see what your good friends at The Hired Pens are up to when we aren't writing copy for you. We hope you'll visit and comment often.
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