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Writing catalog copy may present an ethical dilemma. After all, your job is to convince readers that they absolutely must have a product, even if they really don't need it. Does encouraging rampant consumerism sometimes weigh on our consciences? Um ... not particularly.
For more information on our moral compass (or lack thereof), please call 617.359.8812 or email info@thehiredpens.com.
If you want to write for a company that designs shoes for sprinter Usain Bolt, you better be lightning quick-witted. Are we? Let's just say if copywriting were an Olympic sport, we'd be waltzing across the finish line, too.
Zappos likes to say, "Happiness starts here." And we were more than happy to write entertaining catalog copy for their fun line of clothes, shoes and accessories.
What do an engagement ring and a Keurig brewer have in common? More than you might think. We heard many customers even put this page up on the wall. Maybe they loved it ... or were just trying to place a (not so) subtle hint.
A birthday cake knife that plays "Happy Birthday"? A clock that lets you mark the hour with a bark from your dog? Our online catalog copy conveys the quirky ingenuity of products that could only come from Brookstone.
Stride Rite aims to satisfy one tough customer: Mom. Our online catalog copy captures the fashion fun of children's footwear while tapping into Mom's desire to find high-quality, affordable shoes for growing feet.
Batman figures, Nerf toys and an updated version of the Easy Bake oven: Our online catalog copy might just take you back to those carefree days of childhood.
Our online catalog copy showcases Timberland's dedication to tradition and quality, with a healthy dose of fashion savvy to appeal to their hip, young consumers.
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