Posts

Copy We Wish We’d Written: Blue Bell Creamery

My 12-year-old neighbor, Phoebe, returned from a trip to Houston and couldn’t wait to tell me about the ice cream she’d discovered, Blue Bell, and the company’s super fun slogan, “We eat all we can, and sell the rest.” (Phoebe’s not aware that I write copy for a living, but she knows how I feel […]

Copy We Wish We’d Written: Henkel

You know how Dan and Anna are always going on and on about writing copy that’s conversational and doesn’t sound like it was written by a robot (or someone really boring)? I saw this ad in a magazine and loved it so much that I sent a pic to Anna. (Dan doesn’t share our enthusiasm […]