Copywriting Blog

Just Who Do These Algorithms Think I Am?

Rob SneddonContent Marketing, UncategorizedLeave a Comment

I hate that the internet knows me better than I do. Granted, this is often helpful, like when I get recommendations for news stories, books, music, etc. that I’m interested in but would never have known existed. Gee, thanks, retargeting algorithm — that’s just what I was looking for. Still, the net’s intimate familiarity with my circumstances can be creepy … Read More

Are You Being Re-purposeful with Your Content?

Dan O'SullivanContent MarketingLeave a Comment

The best of your organization’s content should be like a cat — it should have nine lives. Okay, maybe nine lives is stretching it. But when you work hard to write something remarkably clever/insightful/useful/etc., there’s no reason why it should be doomed for a one-and-done existence. Reincarnation should be in the cards. I’ve heard this message preached many times before. … Read More

Inbound Marketing & My Struggles with Content Anxiety

Dan O'SullivanContent Marketing, Inbound MarketingLeave a Comment

I love the concept of inbound marketing. It’s good for consumers (a central tenet is to give people content that’s helpful for them). And it’s certainly good for copywriters like me (more and more companies are hiring us to write content for their inbound marketing campaigns). But since we’ve been HubSpot customers for about a year, I also see the downside: the ceaseless … Read More

What Can Content Marketers Learn from Rolling Stone’s Mistakes?

Dan O'SullivanContent MarketingLeave a Comment

In November 2014, Rolling Stone published a disturbing story about a gang rape at a University of Virginia fraternity. The account has since been discredited. Rolling Stone‘s missteps in reporting the case have been a cause for self-examination within the magazine itself and the journalism industry at large. What can content marketers take away from this incident? Hired Pen Michael … Read More