Copywriting Blog


Our Favorite Commercials From Super Bowl LIII

Dan O'SullivanAdvertising, ReviewsLeave a Comment

Unless you’re a New England Patriots fan like me, Super Bowl LIII wasn’t much fun to watch. Fortunately, we still had the commercials. Here are the ones we liked the most at The Hired Pens. (And by the way, Thrillist ranked their top 51 commercials — you can see them all here.) Pringles: Sad Device (Dan) Before I get to … Read More

‘Keep Calm and Carry On’: A Good Slogan Gone Bad

Dan O'SullivanAdvertisingLeave a Comment

“Keep Calm and Carry On” reads an iconic motivational poster produced by the British government in 1939. The intention was to steady the nerves of an anxious public being thrust into war with Germany. Now, despite my mistrust of Instagram as a valid form of communication, I wasn’t around for World War II. But I am fascinated by the propaganda … Read More

A Belated Postmortem on the Super Bowl LII Commercials

Dan O'SullivanAdvertisingLeave a Comment

Doing an annual roundup of the Super Bowl commercials is practically a job requirement in our line of work. But after my beloved Patriots lost to the Eagles, I didn’t want to relive anything about the game. Besides, the consensus in many quarters was that this year’s spots were disappointing or derivative. Why add to the noise by complaining about … Read More

Dear Ford Motor Company: Please Stop Advertising Your ‘Ford Freedom Sales Event’

Dan O'SullivanAdvertising, KvetchingLeave a Comment

I’ve written before about the downside of my love for listening to Red Sox games on the radio: the dreaded overplayed ad. Every year, there’s an ad or two that emerges as an unavoidable irritation. The problem could be a failed attempt at humor, an overly enthusiastic spokesperson or an obnoxious jingle. Whatever the case, when you hear that same … Read More