Copywriting Blog

How to Turn Off 75% of Your Readers in an Instant

Anna GoldsmithDesign, Web1 Comment

“It’s possible to blow away three-quarters of our readers simply by choosing the wrong type.” So says Colin Wheildon, author of Type & Layout: Are You Communicating or Just Making Pretty Shapes, in an article by John Wood. That’s a lot of people to lose right out of the gate. Think about what that represents in terms of lost revenue. … Read More

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