The relationship between a copywriter and graphic designer can be a beautiful, harmonious thing — or it can be a disaster because each does things that drive the other one nuts. I’ll start with my perspective as a copywriter who has worked with dozens of designers over the past 20 years. Here’s one that kills […]
Want to find love, ace that test or lie online? Then you better choose the right font. Below you’ll find three of the craziest studies I came across when I was trapped in the font research vortex for my last blog. Enjoy. 1. If you want people to believe you, use Baskerville. Turns out font […]
“It’s possible to blow away three-quarters of our readers simply by choosing the wrong type.” So says Colin Wheildon, author of Type & Layout: Are You Communicating or Just Making Pretty Shapes, in an article by John Wood. That’s a lot of people to lose right out of the gate. Think about what that represents […]
