Copywriting Blog

Pardon Me, but Your Manspreading Is Infringing on My Personal Space

Anna GoldsmithMedia, The Writing Life, UncategorizedLeave a Comment

As I write this post, 150 new words are making their debut on This seems like a shockingly high number, but it’s actually a pretty discriminating list compared to the 1,000 going into the Oxford English Dictionary and the whopping 1,700 Merriam-Webster said “kk” to. (Which you’d know means “okay” if you got an advanced preview of their word … Read More

Coming Soon to Your Corner …

Dan O'SullivanBranding, Media, NewsLeave a Comment

There’s a rising trend these days in viral location-based marketing. A lot of people have been talking about this clever campaign for TNT, these secret-agent Coke machines branded toward the latest Bond flick and this hilarious bus stop campaign from the folks at Qualcomm. What are the agencies behind these campaigns doing right? In a word, spectacle. With talented plants … Read More

Our Favorite TV Ads from Childhood: The Pens Weigh In

Dan O'SullivanMedia1 Comment

Now that The Hired Pens is four Pens strong, we thought it would be fun to do the occasional roundtable discussion. Our plan is to tackle all the important, life-transforming issues of the day. Like our favorite TV ads from our childhoods. Enjoy … The Energizer: It’s Going to Surprise You (Dan) It’s 1987, and I’m a freshman in college. … Read More

And THIS Is How You Write an Effective Apology to Your Customers

Anna GoldsmithMedia, News1 Comment

During Hurricane Sandy, Boloco made a huge mistake: They sent out an email bragging that they were open during the hurricane. The moment they hit SEND, the hate email (and Tweets, status updates, etc.) rained down. Within an hour, CEO John Pepper had issued the below apology. From: John Pepper (Boloco CEO & Co-Founder) Sent: Monday, October 29, 2012 2:15 … Read More

Why Does This Little Girl’s Blog Have Over a Million Visitors?

Karen DempseyBranding, Media, News, Social Media, Writing TipsLeave a Comment

Nine-year-old Martha Payne started a blog last month analyzing her school lunches. Boring, right? But, with over a million visitors in just six weeks, she has something to teach the likes of Michelle Obama and Jamie Oliver. Why is her blog so successful? She pretty much sums it up in her profile: “My dad says I should call myself Veritas … Read More

Just Because You Say It Doesn’t Make It So, Papa Gino’s

Dan O'SullivanKvetching, Media2 Comments

If you’re in marketing, you have to have some tolerance for BS. We’re in the business of hype, after all, and our job is to build things up and make people believe they can’t survive without whatever it is our client is trying to sell. However, I have my standards. I don’t use the word “unique,” for instance, unless something … Read More

Why Fictional Raccoon Attacks Require Legal Disclaimers

Dan O'SullivanMedia2 Comments

At some point in the past 15 years or so, advertisers recognized the inherent humor in small animals attacking humans. Of course, I first had this revelation roughly 25 years ago. It was late in the evening on the East Coast, and my Red Sox were playing the Mariners in the old Seattle Kingdome. During the game, either a cat … Read More

Are Consumers Becoming Immune to Your Email?

Gordon PlutskyMedia1 Comment

Here’s a guest post from our pal, Gordon Plutsky, director of marketing and research at King Fish Media. There’s been a lot of buzz about the newly released comScore study, which reveals that overall email usage is down 8%. In particular, it has decreased 59% among teens, 18% among 25-34 year olds, and 10% among the 35-54 set. Media consumption … Read More

My Boyfriend Doesn’t Get Me but My Deodorant Totally Does

Anna GoldsmithMediaLeave a Comment

The above line was taken from the blog, Things Real People Don’t Say About Advertising. Pretty self-explanatory, but basically it’s a series of images of people with lines of dialog that no customer would ever actually utter. Click here for more examples. If you don’t work in advertising, you’ll think it’s really funny. If you do work in advertising, you’ll … Read More