Copywriting Blog

Our Favorite Commercials From Super Bowl LIII

Dan O'SullivanAdvertising, ReviewsLeave a Comment

Unless you’re a New England Patriots fan like me, Super Bowl LIII wasn’t much fun to watch. Fortunately, we still had the commercials. Here are the ones we liked the most at The Hired Pens. (And by the way, Thrillist ranked their top 51 commercials — you can see them all here.) Pringles: Sad Device (Dan) Before I get to … Read More

Business Advice from the Juice Guy

Anna GoldsmithBranding, ReviewsLeave a Comment

If you’ve been tirelessly following our blog, you know that last week Dan and I got out of our office to attend a few FutureM events. All about “the future of marketing,” FutureM had a great lineup of events along with some engaging speakers, including Tom First. If Tom’s name sounds familiar, it’s because you either studied him at Harvard … Read More

Revitalized Content Will Help Unify Your Workforce

Dan O'SullivanReviews, The Writing Life1 Comment

Newly hired employees returning to the workplace in 2010 will be among the most enthusiastic. How can employers tap into their optimism and zeal? Many of these new workers have previously been downsized, and they may be struggling to regain their self-worth. Enabling them to share their stories and skills will address this issue — and will benefit the company … Read More

Literally the Best Writing Advice Ever

Anna GoldsmithReviews13 Comments

If the title of this post sounds familiar, then you must also be reading Paul Yeager’s new book, Literally the Best Language Book Ever. A man after our own hearts (especially Dan’s, who prides himself on his grammatical prowess) Yeager identifies hundreds of illogical expressions and language miscues he wishes we’d all quit saying. My favorite is Chapter 3: Verbifications This … Read More