Copywriting Blog

8 Tips to Write Life-Changing Health Content

Alice Lesch KellyUncategorizedLeave a Comment

Successful health content motivates people to do things that are good for them, like cutting back on salt or having a colonoscopy. But writing about health can be tough, especially when you’re asking readers to do things they’d rather not do. Like cutting back on salt or having a colonoscopy. Good health writing has the power to change lives. It … Read More

Just Who Do These Algorithms Think I Am?

Rob SneddonContent Marketing, UncategorizedLeave a Comment

I hate that the internet knows me better than I do. Granted, this is often helpful, like when I get recommendations for news stories, books, music, etc. that I’m interested in but would never have known existed. Gee, thanks, retargeting algorithm — that’s just what I was looking for. Still, the net’s intimate familiarity with my circumstances can be creepy … Read More

Blockchain 101: A Primer on the Technology Behind Bitcoin

Dan O'SullivanUncategorizedLeave a Comment

Time for a guest post! Here, our friend John MacKenna explains something I’ve been wondering about lately: What the heck is blockchain anyway? Take it away, John … Blockchain is seen by cognoscenti as the next great technology disruptor, but if you don’t understand it — or haven’t even heard of it — don’t worry. These are early days, and … Read More

In Praise of Staples’ Chair Assembly Instructions

Dan O'SullivanUncategorizedLeave a Comment

“Some Assembly Required”: three words that will put the fear of God into you. Whether it’s a Christmas toy for your kid or a treadmill that will soon be gathering dust in your basement, most all of us have faced the nightmare of trying to assemble something out of a box. We start with a sense of cautious optimism. Carefully … Read More

Pardon Me, but Your Manspreading Is Infringing on My Personal Space

Anna GoldsmithMedia, The Writing Life, UncategorizedLeave a Comment

As I write this post, 150 new words are making their debut on This seems like a shockingly high number, but it’s actually a pretty discriminating list compared to the 1,000 going into the Oxford English Dictionary and the whopping 1,700 Merriam-Webster said “kk” to. (Which you’d know means “okay” if you got an advanced preview of their word … Read More

Soup for Summer? The Power of Effective Signage.

Anna GoldsmithUncategorizedLeave a Comment

Remember how hot it was this August? Crazy hot, right? So hot you went around saying things like, “Man is it crazy hot or what?” So hot you’d rather go hungry than do something as crazy as … eat soup. So what do you do if you’re The Soupery? Just walking by their sign made me let out an involuntary, … Read More

Support the Ortus Regni Kickstarter Campaign!

Dan O'SullivanUncategorizedLeave a Comment

We’ve written a lot of things over the past 13 years at The Hired Pens. Web copy for gastroenterology programs. A speech for a rodeo queen. Copy for the back of a receipt handed out at a bakery chain. But we had never written a rule book for a “closed-deck, deck-design strategy card game set in the Late Anglo-Saxon era.” … Read More