Copy We Wish We Wrote: That “Love Can Be Complicated” Pringles Ad

And apparently we’re not the only ones. This brilliant Pringles online ad took home the Gold at the Cannes Lions International Advertising Festival.

Just what is it about this ad that make us fall to our knees, shake our fists at the heavens and rail, “Why didn’t we think of that!”?

Well, if you’ve been following our blog, you know Dan and I often get on a soapbox about the importance of engaging, conversational writing. You know, writing that sounds like it comes from a real person.

This click ad for Pringles took that idea and pushed it to a whole new level: The entire ad IS a conversation. Click on it and see how far you get. I clicked all the way to the end. I’m not proud of this. But I couldn’t stop at just one click. Or one chip.

* Special thanks to Roland Smart for inspiring this blog entry. Roland is chock-a-block full of good ideas.