Copywriting Blog


3 Ways to Beat Writer’s Block

Yelena ShusterThe Writing LifeLeave a Comment

1. Write Now. Revise Later. Here’s a secret: Even award-winning writers hate their first drafts. Just accept that your original takes will always need finessing. Bestselling author Anne Lamott calls these her “shitty first drafts.” And so can you, by using the “write now, revise later” approach, coined by English teacher Harry Bauld. Whenever you’re sitting at the screen panicked … Read More

Just Who Do These Algorithms Think I Am?

Rob SneddonContent Marketing, UncategorizedLeave a Comment

I hate that the internet knows me better than I do. Granted, this is often helpful, like when I get recommendations for news stories, books, music, etc. that I’m interested in but would never have known existed. Gee, thanks, retargeting algorithm — that’s just what I was looking for. Still, the net’s intimate familiarity with my circumstances can be creepy … Read More

Our Favorite Commercials From Super Bowl LIII

Dan O'SullivanAdvertising, ReviewsLeave a Comment

Unless you’re a New England Patriots fan like me, Super Bowl LIII wasn’t much fun to watch. Fortunately, we still had the commercials. Here are the ones we liked the most at The Hired Pens. (And by the way, Thrillist ranked their top 51 commercials — you can see them all here.) Pringles: Sad Device (Dan) Before I get to … Read More

‘Keep Calm and Carry On’: A Good Slogan Gone Bad

Dan O'SullivanAdvertisingLeave a Comment

“Keep Calm and Carry On” reads an iconic motivational poster produced by the British government in 1939. The intention was to steady the nerves of an anxious public being thrust into war with Germany. Now, despite my mistrust of Instagram as a valid form of communication, I wasn’t around for World War II. But I am fascinated by the propaganda … Read More

Pet Peeve: The Forbes.com Interstitial

Dan O'SullivanKvetching, WebLeave a Comment

Kvetching about the petty annoyances of modern life is a tradition at The Hired Pens. With that in mind, let’s shine the spotlight on the website of the global media brand Forbes. Suppose you’re starting a business and need to write a business plan. You Google “how to write a business plan” and review the results. Here are a few … Read More

Someone Profiles The Hired Pens for a Change

Dan O'SullivanNewsLeave a Comment

True story: A few weeks ago, I mentioned to Anna that given all the interviews we conduct for work, it would be nice if someone interviewed us. The next day, someone emailed me about being profiled for Boston Voyager Magazine. I’ll be honest; I wasn’t yet familiar with Boston Voyager. But this was an opportunity to be the one answering … Read More