Copywriting Blog


Pet Peeve: The Forbes.com Interstitial

Dan O'SullivanKvetching, WebLeave a Comment

Kvetching about the petty annoyances of modern life is a tradition at The Hired Pens. With that in mind, let’s shine the spotlight on the website of the global media brand Forbes. Suppose you’re starting a business and need to write a business plan. You Google “how to write a business plan” and review the results. Here are a few … Read More

Someone Profiles The Hired Pens for a Change

Dan O'SullivanNewsLeave a Comment

True story: A few weeks ago, I mentioned to Anna that given all the interviews we conduct for work, it would be nice if someone interviewed us. The next day, someone emailed me about being profiled for Boston Voyager Magazine. I’ll be honest; I wasn’t yet familiar with Boston Voyager. But this was an opportunity to be the one answering … Read More

Meet Our Newest Pen, Betty Egan

Anna GoldsmithNewsLeave a Comment

Hey everyone, it’s time again to play “Meet a Pen”! Today we’re chatting with Betty Egan, who left her big agency life at Arnold Advertising for a home in the wilds of New Hampshire. Luckily for us, she’s game for the occasional long drive to visit clients in Greater Boston. So let’s get to our questions … What did you … Read More

A Belated Postmortem on the Super Bowl LII Commercials

Dan O'SullivanAdvertisingLeave a Comment

Doing an annual roundup of the Super Bowl commercials is practically a job requirement in our line of work. But after my beloved Patriots lost to the Eagles, I didn’t want to relive anything about the game. Besides, the consensus in many quarters was that this year’s spots were disappointing or derivative. Why add to the noise by complaining about … Read More

Case Study: Writing Website Copy for Newfire Partners

Dan O'SullivanSo What Do You Do?, WebLeave a Comment

Outsourced software development gets a bad rap in many circles, and justifiably so. A big part of the problem is those firms that underpay their talent and don’t care enough about the quality of the code they crank out. Stephen S. Hau, a long-time technology executive and entrepreneur, believes there’s a better way to do software development. In 2016, he … Read More

Blockchain 101: A Primer on the Technology Behind Bitcoin

Dan O'SullivanUncategorizedLeave a Comment

Time for a guest post! Here, our friend John MacKenna explains something I’ve been wondering about lately: What the heck is blockchain anyway? Take it away, John … Blockchain is seen by cognoscenti as the next great technology disruptor, but if you don’t understand it — or haven’t even heard of it — don’t worry. These are early days, and … Read More

The Hired Pens Plays ‘Rate the Spam’

Dan O'SullivanEmailLeave a Comment

Who loves getting spam? Not me. But it’s inevitable that the occasional spam will slip through the filter, so why not have a little fun with it? In that spirit, let’s take a look at some actual spam I’ve received this month. I’ll give each an Awfulness Score between 1 and 10 (with 10 being the most awful). Contestant #1: … Read More