Copywriting Blog


Our Favorite Commercials From Super Bowl LIII

Dan O'SullivanAdvertising, ReviewsLeave a Comment

Unless you’re a New England Patriots fan like me, Super Bowl LIII wasn’t much fun to watch. Fortunately, we still had the commercials. Here are the ones we liked the most at The Hired Pens. (And by the way, Thrillist ranked their top 51 commercials — you can see them all here.) Pringles: Sad Device (Dan) Before I get to … Read More

‘Keep Calm and Carry On’: A Good Slogan Gone Bad

Dan O'SullivanAdvertisingLeave a Comment

“Keep Calm and Carry On” reads an iconic motivational poster produced by the British government in 1939. The intention was to steady the nerves of an anxious public being thrust into war with Germany. Now, despite my mistrust of Instagram as a valid form of communication, I wasn’t around for World War II. But I am fascinated by the propaganda … Read More

Pet Peeve: The Forbes.com Interstitial

Dan O'SullivanKvetching, WebLeave a Comment

Kvetching about the petty annoyances of modern life is a tradition at The Hired Pens. With that in mind, let’s shine the spotlight on the website of the global media brand Forbes. Suppose you’re starting a business and need to write a business plan. You Google “how to write a business plan” and review the results. Here are a few … Read More

Someone Profiles The Hired Pens for a Change

Dan O'SullivanNewsLeave a Comment

True story: A few weeks ago, I mentioned to Anna that given all the interviews we conduct for work, it would be nice if someone interviewed us. The next day, someone emailed me about being profiled for Boston Voyager Magazine. I’ll be honest; I wasn’t yet familiar with Boston Voyager. But this was an opportunity to be the one answering … Read More

Meet Our Newest Pen, Betty Egan

Anna GoldsmithNewsLeave a Comment

Hey everyone, it’s time again to play “Meet a Pen”! Today we’re chatting with Betty Egan, who left her big agency life at Arnold Advertising for a home in the wilds of New Hampshire. Luckily for us, she’s game for the occasional long drive to visit clients in Greater Boston. So let’s get to our questions … What did you … Read More

A Belated Postmortem on the Super Bowl LII Commercials

Dan O'SullivanAdvertisingLeave a Comment

Doing an annual roundup of the Super Bowl commercials is practically a job requirement in our line of work. But after my beloved Patriots lost to the Eagles, I didn’t want to relive anything about the game. Besides, the consensus in many quarters was that this year’s spots were disappointing or derivative. Why add to the noise by complaining about … Read More