Copywriting Blog

He’s Just Not That Into You

Karen DempseyNews, The Writing Life, Writing TipsLeave a Comment

Oh, small, earnest neighborhood florist — I can see how hard you’re working to get this right. Here you are in the heart of college country, with scores of students strolling past you every day, never stopping to browse or buy. You know an untapped market when you see one, and you’re even willing to get creative with that sweet … Read More

The Hired Pens Advice Column: Ava’s Hot Dog’s

Anna GoldsmithKvetching1 Comment

Dear Hired Pens, How do you tell a family member that the sign for their business (a hot dog stand) is an embarrassment? “Ava’s Hot Dog’s.” In a pickle, Simone Dear Simone, I have thought a lot/alot about your question. I even posted it on Facebook to see if anyone had any good suggestions for you. Turns out there were … Read More