Copywriting Blog

How to Make Anything Sound Cool

Anna GoldsmithBranding1 Comment

The other day I bought a new toothbrush because it had “DualAction cleaning power.” “This must be way better than my current toothbrush,” I remember thinking. It wasn’t. In fact, it wasn’t really much different except the bristles had a vague hourglass shape instead of the standard pill shape of most toothbrushes (with UniAction cleaning power?). As a professional copywriter, … Read More

Get Your Hands Off My Taquitos

Anna GoldsmithBranding, Kvetching3 Comments

Dear Trader Joe’s, I recently learned that you do basically zero advertising. I get it: Why waste money on print ads and circulars when you have a legion of rabid brand ambassadors talking up your plantain chips on the playground and telling people it is “totally worth the two-hour roundtrip drive” to go to the nearest Trader Joe’s? I’m very … Read More

What does it mean to brand yourself?

Anna GoldsmithBranding2 Comments

If you were a brand, what brand would you be? Apple? Harley? Um … Tide? (This Tide commercial is great.) I know: This sounds like an exercise just made for a corporate retreat … right before the “trust falls.” But in our 2.0 world, where the professional and personal are colliding like never before, it’s not a bad idea to check … Read More