Copywriting Blog

He’s Just Not That Into You

Karen DempseyNews, The Writing Life, Writing TipsLeave a Comment

Oh, small, earnest neighborhood florist — I can see how hard you’re working to get this right. Here you are in the heart of college country, with scores of students strolling past you every day, never stopping to browse or buy. You know an untapped market when you see one, and you’re even willing to get creative with that sweet … Read More

You’re Welcome, President Clinton

Karen DempseyNews1 Comment

Former President Bill Clinton had faced tough questions before, but this time, the stakes were high. Clinton had never listened to “Wait, Wait, Don’t Tell Me,” the NPR news quiz, let alone appeared as a contestant on the show. If he lost, he would let down his party and his country — especially Dave Parks of Chico, California, who was … Read More

Customer Service as Part of the Marketing Plan: Why it Matters, Part 2

Gordon PlutskyNews1 Comment

This is the final installment of our customer service series from guest-blogger and King Fish Media’s Director of Marketing and Research, Gordon Plutsky. In Part 1, I took a look at some bad customer experiences. Here are some companies that understand how they can fulfill their brand promise through customer service. Every week I drive through two towns and past … Read More

Customer Service as Part of the Marketing Plan: Why it Matters

Gordon PlutskyNews3 Comments

When he’s not quoting Don Draper, CrossFit training or watching the NY Jets, Gordon Plutsky is King Fish Media’s Director of Marketing and Research. And today he is our guest blogger. (He also writes a great blog for King Fish.) Gordon, we salute your takedown of bad customer service. This is part one of a two part series. Customer service is … Read More

Well, it’s about time!

Anna GoldsmithNews11 Comments

These days we’re all about SoMe here at The Hired Pens. No, not as in “Girlfriend, you have got to let me borrow your fuchsia goulashes — they are SO ME!” SoMe as in “the new, in-the-know way to abbreviate ‘Social Media.’” And as I learned at the recent New Marketing Summit, if you’re not doing it, you will be … Read More