Copywriting Blog

You’re Welcome, President Clinton

Karen DempseyNews1 Comment

Former President Bill Clinton had faced tough questions before, but this time, the stakes were high. Clinton had never listened to “Wait, Wait, Don’t Tell Me,” the NPR news quiz, let alone appeared as a contestant on the show. If he lost, he would let down his party and his country — especially Dave Parks of Chico, California, who was … Read More

Why Does This Little Girl’s Blog Have Over a Million Visitors?

Karen DempseyBranding, Media, News, Social Media, Writing TipsLeave a Comment

Nine-year-old Martha Payne started a blog last month analyzing her school lunches. Boring, right? But, with over a million visitors in just six weeks, she has something to teach the likes of Michelle Obama and Jamie Oliver. Why is her blog so successful? She pretty much sums it up in her profile: “My dad says I should call myself Veritas … Read More

Customer Service as Part of the Marketing Plan: Why it Matters, Part 2

Gordon PlutskyNews1 Comment

This is the final installment of our customer service series from guest-blogger and King Fish Media’s Director of Marketing and Research, Gordon Plutsky. In Part 1, I took a look at some bad customer experiences. Here are some companies that understand how they can fulfill their brand promise through customer service. Every week I drive through two towns and past … Read More

Customer Service as Part of the Marketing Plan: Why it Matters

Gordon PlutskyNews3 Comments

When he’s not quoting Don Draper, CrossFit training or watching the NY Jets, Gordon Plutsky is King Fish Media’s Director of Marketing and Research. And today he is our guest blogger. (He also writes a great blog for King Fish.) Gordon, we salute your takedown of bad customer service. This is part one of a two part series. Customer service is … Read More